Chupi has a Natural Touch
Chupi has reached an online milestone with 100,000 followers on Instagram, how did the jewellery designer reach this incredible feat?
Chupi told The Sunday Business Post that finding the right people to work with was the key to her success. Building a team that believed in reaching the shared goals of the company was what ensured Chupi became a global business. When a friend suggested Chupi create a facebook page for her business, Chupi agreed, not understanding the global reach Facebook would provide for the business. Chupi kept her content authentic to the business, telling the love stories of the customers coming in to purchase engagement rings. This touched hearts all over the world and soon Chupi had fans from all across the globe.
Video content is proving increasingly popular, Chupi has recognized this. The brand created a tribute video to Powerscourt Townhouse Centre over Christmas to capture the magic of the centre which had 75,000 views within a week of posting. The brand has become masters at social media keeping the content consistent and engaging.
Today, Chupi sells in 64 countries around the world and have created 15,000 special pieces of jewellery in Dublin. Through social media and partnering with Facebook, Chupi has set her sights on increased growth in international markets for 2019.