Powerscourt Welcomes KID to the Townhouse
There is a new ‘KID’ on the baby, childrenswear and accessories block. Aptly named KID, this collective of independent brands are aiming to provide a very new retail concept for modern families.
Situated on the top floor of the Powerscourt Townhouse Centre, KID is a group of established and emerging Irish brands across babies and kids fashion, toys and gifts, homewares, children’s interiors and accessories.
There are 10 brands which form KID, all previously known to each other from platforms such as Instagram. Most of us had collaborated on a smaller scale – whether it was a creative collaboration or a marketing promotion. Despite KID being a collective of very different brands we all share a passion for creativity, quality and good design. It was obvious that there was a big gap in the Irish market i.e. a physical bricks and mortar lifestyle store, which caters for the modern family and provides something different to the high street offering. When the opportunity arose to open our store we all jumped at the opportunity to provide a unique shopping experience for Irish families.
What sets KID apart is that it unites multiple brands under one roof, in a distinctly Scandinavian inspired store. KID offers a unique shopping experience with a collection of beautiful brands, a play area for kids and a comfortable baby feeding and changing room – with nice touches such as bottled water and spare muslins. The entire store environment was designed to make it enjoyable for a parent shopping with a new baby, their toddler or the whole family. There is plenty of buggy manoeuvring room, which is a fault in most highstreet stores and a common bugbear amongst the KID mamas.
Mary Larkin, Manager of Powerscourt Townhouse Centre added: “We are absolutely delighted to have a fresh and innovative baby and children’s shop such as KID in the Centre. They will add greatly to the tenant mix and I know they will be a star attraction in Powerscourt.”
The 10 brands that form KID are:
- BOLD BUNNY
- FRANK & NORA
- GUADALUPE CREATIONS
- RAIN + CONKER
SOCIAL MEDIA: IG: www.instagram.com/kidstoredublin