Behind the Brands
With John Adams of Article
As the hub of the creative quarter, Powerscourt Centre is full of the most successful Irish designers and shops and we are thrilled to gain an insight behind some of these wonderful brands.
Next in the series, is John Adams, owner of Article, a unique homewares shopping experience that stocks many of Ireland’s leading contemporary designers.
How did you begin your career in design?
Really by accident. After I graduated, I took what I thought would be a temporary sales job in David Mellor where we sold his Cutlery and really top-quality Kitchen and Tableware. 5 years later I was managing the branch in Sloane Square in London and then I later moved to Habitat. Though I have no formal design training at all, I’m a retailer with a good eye (hopefully!) first and foremost.
Describe the Article brand and aesthetic.
We focus on ‘items for the home’ and cover tableware, decorative accessories and stationery. I like to keep the selection quite tight and avoid drifting into fashion and personal accessories, but I also constantly update the selection with new things that catch my eye. Aesthetically our look is contemporary and my starting point is, ‘would I have it in my own home’ and then I decide from there if it fits with what we have already.
What trends do you see taking off for homewares in Autumn Winter?
I think the overall feel is very natural with lots of greens and natural wood. Brass is quite a strong look taking over from copper and silver/steel is beginning to be used again.
What one piece from your store, do you recommend people invest in?
Hard to pick one piece, but I really like the range of Kitchen accessories from Danish Brand Rig-Tig.
How do you decide which Irish designers to work with?
It’s a mix between people I’ve found on trips around the country and people who have come into the shop to show me their work. Who I choose is really about the fit and obviously how commercially viable it is.
What attracted you to base your business in Powerscourt Shopping Centre?
When I started the shop in 2010, the economy was very tough but I was able to take a small unit and establish the business before moving to our current unit at the end of 2011. The centre attracts a lovely mix of Dubliners and Tourists and it’s good to build relationships with the other shop owners and feel a sense of community.
What does the future hold for Article?
In 2018, I plan to refurbish the shop, we’ve been in this unit 6 years and it’s beginning to look a little tired though it’s a beautiful space, so we will obviously respect that whilst updating our look. Watch this space..
Article can be found on the first floor at Powerscourt Centre and online at www.articledublin.com